Franscesco Acampora – Blu Capri

About

Francesco Acampora is Peccati di Capri’s CEO. Peccati di Capri is the Neapolitan chocolate shop famous for its delicious Faraglioni. At the end of 2021, he launched “Blu Capri“, the new brand that underlines an important ecological turning point for the company.

The packaging is completely new, entirely recyclable, and plastic-free. The recipes have also been renewed, paying even more attention to the absolute quality of the ingredients. The icing on the cake is Peccati di Capri’s participation in the international SEABIN project for cleaning the seas. The 3% of sales revenue will be used to buy SEABIN devices which will filter plastic objects from the Gulf of Naples Sea.

After graduating in Economics and Business at the University of Naples, Francesco Acampora obtained a master’s degree in marketing and communication. After working for various companies, he decided to follow his mother Adriana’s project, and he took over the company. He launched a new brand linked to the legendary island of Capri, to its sea and eternal beauty.

Capri and its Faraglioni inspired my mother to create our most iconic product, which portrays them. The time has come to repay Capri and the sea by helping to preserve and improve it for future generations. Also, on the packaging front we have made an uncompromising choice, which allows us to compete on the international market. BluCapri is also about absolute respect for all people: whether they are customers, partners or suppliers, our aim is to make everyone a little happier thanks to our sustainable business“.

Projects
Wave
Wave was born from the idea of preserving, bringing to the table, and serving chocolate through an innovative container, whose lid also acts as a tray.
The classic box of traditional chocolates is reinterpreted with contemporary, simple, and essential shapes.
Partnership

The project was born from the meeting of two creative minds: the designer Cristian Visentin and the entrepreneur Francesco Acampora.

Cristian Visentin, founder of a multidisciplinary studio based in Pavia, ranges from industrial design to graphics, from interior furnishings to architecture, tending towards continuous experimentation guided by an undeniable passion.

Francesco Acampora is the CEO of the family business Peccati di Capri. The company takes inspiration from the primitive and unmistakable charm of the island and continues to synthesize its atmosphere in the shape and taste of chocolate with the famous Faraglioni line. With the Blu Capri brand, he decides to promote environmental sustainability, paying great attention to the production chain and packaging.

The moulded, glazed, and hand-crafted ceramic object was created by BL Ceramiche, a manufacturing company based in Milan.

The experience with Eleit
Chocolate, like wine and olive oil, is eaten and enjoyed, enhancing all the senses. Blu Capri immediately joined Eleit to approach the world of Design and enter this community. We are convinced that in the future there will be further initiatives that will increasingly see Chocolate combined with Design as protagonists, riding a trend that revolutionizes the collective ritual of eating in search of new taste experiences.
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