EDIT NAPOLI 2023: THE DESIGN FAIR BETWEEN RITUALS AND NEW GESTURES

EDIT Napoli, the fair dedicated to independent and authorial design, has recently ended. In its fifth edition, EDIT opened the doors of the Archivio di Stato in Naples, with its magnificent cloisters, a place steeped in art and history: the Catasto Hall, the Novitiate Courtyard (dedicated to emerging designers), the Atrium of Marmi and the majestic Cortile del Platano welcomed the independent and authorial design fair curated by Domitilla Dardi and Emilia Petruccelli.

This year we experienced many emotions and proposed new rituals and gestures related to food, in the setting of a magnificent place: the Sala Catasti.

Meetings, gestures, rituals: the atmosphere of EDIT Napoli stimulated important conversations among the curious and design enthusiasts who visited the fair and were pleasantly impressed by our collections.

This year, we presented two new projects: Atanor, dedicated to bread sourdough, and Wave, dedicated to chocolate.

Atanor, born from the collaboration between Sara Bologna and Aurora Zancanaro of the bakery Le Polveri located in Milan, is a jar for mother yeast in liquid culture whose shape – reminiscent of a glass ampoule – has been designed to accompany the preparatory yeast refreshment phase to bread making.

The refreshed yeast must be placed in the internal vessel, while the outermost one must be filled with hot water to create an optimal climate for its growth. The inspiration comes from the alchemical imagination: the Atanor was the oven whose heat was used to carry out alchemical digestion, favouring the transmutation of the elements.

Atanor was born from the collaboration between Sara Bologna and Aurora Zancanaro, two contemporary alchemists: the first one is a designer that moves between symbols and signs to give body to objects imbued with magic and narratives; the second one, began her career as a chemist but then decided to dedicate herself to the art of bread, transforming the simplest elements of the earth – water and flour – into masterpieces to eat every day. Her bakery LePolveri is a laboratory in continuous fermentation.

The team of alchemists is completed by Massimo from Remark Soffieria Artistica, who has refined the borosilicate glass processing technique on laboratory equipment.

Wave is a container whose lid takes on the function of a tray, which draws inspiration from another ritual gesture: serving small and sweet delicacies. The classic chocolate box is reinterpreted with contemporary, simple and sinuous shapes.

Chocolate transports us to an Eden of multisensory pleasures, enhancing self-gratification thanks to its polyphenols. It is an enveloping pleasure and a moment of absolute well-being, into which only contact with nature or an immersion in Capri’s blue sea can lead us. How to tell all this through an object? A wave that hides a secret inside: the serotonin formula! To remind us that our body can produce happiness!

The molded ceramic object, glazed and handcrafted by BL Ceramiche, is inspired by the blue sea of ​​Capri and is the result of the meeting of two creative minds: the designer Cristian Visentin and Francesco Acampora, CEO of the brand Blu Capri.

Discoveries, meetings, inspirations: three days of emotions and beauty in the name of design.

Discover our collections!